Services
Thoughtful strategy. Beautifully executed.
Carnes Agency provides strategic marketing, communications, branding, and digital support for hospitality brands, leaders, and organizations.
Explore Our Services
- 01 Strategic Advisory
- 02 Marketing & Communications
- 03 Public Relations & Media
- 04 Brand Development
- 05 Websites & Digital Presence
- 06 Executive Visibility
- 07 Events & Industry Engagement
01. Strategic Advisory
Senior-level perspective for important decisions, growth, launches, and moments of change.
Overview
We help clients bring structure to ideas, establish priorities, and align marketing and communications with the larger direction of the organization.
Whether serving as an ongoing strategic partner or advising around a specific initiative, we provide experienced counsel that helps leaders move forward with greater clarity and confidence.
Services may include
- Marketing and communications strategy
- Brand and messaging assessments
- Fractional marketing leadership
- Campaign and initiative planning
- Launch strategy
- Organizational communications
- Strategic counsel and ongoing advisory
- Team and agency coordination
- Editorial and visibility planning
Common engagements
Growth planning, new initiatives, organizational transitions, launches, leadership support, and ongoing senior-level counsel.
02. Marketing & Communications
Integrated content and communications that keep organizations visible, relevant, and connected.
Overview
We develop and execute marketing and communications programs that bring consistency, purpose, and momentum to how organizations engage their audiences.
From ongoing content and social media to focused campaigns and organizational communications, our team helps ensure the right message reaches the right people in the right way.
Services may include
- Marketing strategy and campaign development
- Social media strategy and management
- Content calendars
- Copywriting and content creation
- Email marketing and newsletters
- Thought leadership content
- Executive and organizational communications
- Editorial planning
- Marketing collateral
- Campaign reporting and optimization
Common engagements
Ongoing outsourced marketing, campaign support, content development, social media management, email communications, or additional capacity for an internal team.
03. Public Relations & Media
Stories, expertise, and announcements positioned for the audiences that matter.
Overview
We help hospitality organizations and leaders earn meaningful visibility through strategic storytelling, media relations, and thoughtful industry positioning.
Our approach begins with understanding what is genuinely newsworthy, relevant, or valuable. From there, we shape the story, identify the right opportunities, and prepare clients to show up credibly when attention arrives.
Services may include
- Public relations strategy
- Media outreach and pitching
- Press release writing and distribution
- Media list development
- Company and leadership announcements
- Executive positioning
- Thought leadership articles and op-eds
- Podcast and speaking outreach
- Interview preparation and talking points
- Newsroom development and management
- Launch and milestone campaigns
- Media monitoring and reporting
Common engagements
Company launches, leadership announcements, acquisitions, milestones, new partnerships, ongoing media relations, and executive reputation building.
04. Brand Development
Clear positioning and a cohesive identity for the next chapter of your organization.
Overview
We help organizations define what they stand for and translate that understanding into a brand that feels distinctive, credible, and prepared to grow.
Our work connects strategy, messaging, and visual identity so the brand is not only attractive, but useful—giving teams a clear foundation for how they communicate, present themselves, and make decisions.
Services may include
- Brand strategy and positioning
- Audience and competitive research
- Mission, vision, and values
- Messaging architecture
- Brand voice and personality
- Naming and tagline development
- Logo and visual identity
- Color and typography systems
- Brand guidelines
- Company overview and presentation decks
- Sales and marketing collateral
- Brand launch and rollout support
Common engagements
New ventures, rebrands, mergers, leadership transitions, brand refreshes, and organizations whose presence has not kept pace with their growth.
05. Websites & Digital Presence
Strategic digital platforms that communicate your value clearly and credibly.
Overview
We plan, write, design, and develop websites that give hospitality businesses and leaders a polished home for their brands.
Each website begins with the story it needs to tell and the actions it needs to support. We then bring strategy, copy, design, and development together to create a digital presence that is easy to understand, navigate, and maintain.
Services may include
- Website strategy and discovery
- Sitemap and user journey development
- Website copywriting
- Custom website design
- WordPress, Squarespace, and Wix development
- Website redesigns
- Landing pages
- Personal brand websites
- Newsrooms and blogs
- Lead capture and email integration
- Basic search optimization and analytics setup
- Launch support and ongoing updates
Common engagements
New company websites, dated or underperforming sites, rebrands, personal brand platforms, campaign landing pages, and new ventures preparing to launch.
06. Executive Visibility
A clear platform for leaders with something meaningful to contribute.
Overview
We help executives, founders, and industry experts define their professional story, articulate their point of view, and build a credible presence across the right platforms.
The goal is not visibility for its own sake. It is to create a thoughtful body of work and a consistent professional presence that reflect the leader’s experience, values, and contribution to the industry.
Services may include
- Executive brand strategy
- Professional positioning and messaging
- Executive biographies
- Personal brand identity
- Personal websites
- LinkedIn strategy and content
- Ghostwritten articles and posts
- Media relations and interview support
- Speaker profiles and presentation materials
- Speaking and podcast outreach
- Thought leadership planning
- Executive brand collateral
Common engagements
Leaders entering a new role, expanding their industry presence, preparing for speaking or media opportunities, launching a venture, or building a long-term personal platform.
07. Events & Industry Engagement
Strategy and communications for the moments that bring the industry together.
Overview
We support the positioning, promotion, programming, and communications surrounding conferences, launches, charitable initiatives, and other important industry moments.
From shaping the story and building audience interest to supporting speakers, partners, and on-site communications, we help ensure the experience feels cohesive before, during, and after the event.
Services may include
- Event positioning and messaging
- Event branding and creative direction
- Promotional campaigns
- Email and social media content
- Speaker and program communications
- Presentation and session development
- Sponsorship and partnership materials
- Public relations and media outreach
- Registration and attendee communications
- On-site content and communications support
- Post-event recaps and content
- Industry activation strategy
Common engagements
Conferences, leadership gatherings, charitable initiatives, educational programs, panels, launches, awards, and special industry campaigns.
WAYS TO WORK TOGETHER
Support shaped around the work.
01
Ongoing Partnership
Consistent strategy and execution across marketing, communications, public relations, content, or digital channels.
02
Focused Project
A clearly defined engagement such as a brand identity, website, campaign, launch, or executive platform.
03
Strategic Advisory
Senior-level guidance, planning, and review for teams handling some or all execution internally.
Not sure where to begin?
Tell us what you are building, changing, or trying to move forward. We will help identify the right starting point.
